Challenge
Two very different locations — a Sonoma food truck and a Santa Rosa restaurant — needed to feel like one brand without feeling duplicated, and every page had to lead guests to order.
One brand, two locations — By Hand. From Scratch.
Live since October 2026The original location — a food truck on Grove St in Sonoma, and the heart of the brand. It has its own page, menu and ordering link on the new site. See the Sonoma page ↗
A full restaurant in College Plaza, west Santa Rosa — same hand-shaped food, plus Turkish breakfast served all day. It gets its own page, menu, breakfast and catering pages. See the Santa Rosa page ↗
Two very different locations — a Sonoma food truck and a Santa Rosa restaurant — needed to feel like one brand without feeling duplicated, and every page had to lead guests to order.
One website with a page per location, its own menu and ordering link for each, Turkish breakfast and catering pages, and one visual identity built on “By Hand. From Scratch.”
The site went live in October 2026. Search and ordering results are being tracked now — we’ll publish real numbers here once there’s enough data.